Today we're excited to share some new and updated ways to:

Part of Leap's founding vision is to provide a digital-first experience of your retail network, which you can manage and monitor from anywhere. With these updates and more to come, we hope to continue providing you the best possible tools for driving retail success and incorporating insights from your retail operations into your decision-making.

Shopper Demographics is a new report in the Leap App which provides enriched details to help you understand your Powered by Leap shoppers. Summarized in a rolling 90-day window and filterable by store, Shopper Demographics helps you track metrics about shoppers age, income, gender, and households.

The report also goes one step further, breaking out net sales by demographic category to help you identify your most valuable segments. In combination with overall shopper metrics, this data can help to build a deep understanding of your shoppers and most valuable segments which can inform your business even beyond four-wall retail. Which shoppers are buying in your store, and who is buying the most? Are there product expansions or other categories that may resonate with these shoppers? Are your marketing strategies aligned with your most valuable segments?

Demographic data is sourced from a leading data enrichment provider and integrated using methods intended to minimize the policy impact to you and your shoppers. Shopper records are shared with our service provider and matched against available data, which is provided back to Leap, and shopper data is not retained by our enrichment provider.

We're thrilled to present Shopper Demographics as part of our efforts to provide data-backed insight into the performance of your Powered by Leap stores. We're also working on even deeper insights powered by enriched data across our platform, from strategic planning and reporting to marketing and activations, and we can't wait to share.

We also recently launched a new Inventory tab in the Leap App; we'd like to highlight two new features within Inventory that have helped to save hour of time across Leap teams and our partner brands.

Inventory Receiving is a new operational tool which allows you to upload a packing list for incoming stock directly into our platform. Once uploaded to a particular store, associates scan the physical items directly into Shopify POS to formally receive inventory, updating our stock levels in Shopify and sending a helpful notification to your team that we've received a shipment.

Inventory Receiving replaced emailed packing lists, spreadsheet tracking, and manual coordination -- helping to preserve labor hours in our stores for customer service and selling, and making our inventory receiving process more reliable and more streamlined.

We also launched a new stock report, showing realtime stock levels in your Powered by Leap stores. Viewing live stock levels is a useful tool for any brand with a nonstandard Leap commerce integration and will serve as an exciting foundation for future stock and inventory enhancements.

We've also been hard at work improving the Insights experience over the past few months. Most prominent is the new table view for Insights, available through the toggle to the right of the date selector on the Insights table page. This view makes scanning your Insights even faster, allowing you to quickly browse for standout information and click the individual Insight to get more detail.

Behind the scenes, we've also migrated to new technology for submitting and tracking Insights, helping our retail staff to review performance and provide feedback more quickly and easily. As part of this migration, you'll notice the deprecation of the previous "Field Insights" section of the Leap App, with all Insights now in our modern, filterable Insights section.

Last, an exciting milestone: we've completed our SOC 2 compliance audits and are proud to share we are now SOC 2 compliant! This provides external validation that Leap meets key customer data handling and security standards. It's one part of our commitment to security best practices, more details of which can always be found in our Trust Center at https://trust.leapinc.com/.

Thanks for being a part of Leap!